Media & PR Event Management
Organising Media and PR Events
Media and PR Events are often required to introduce or remind customers and the media about businesses and charities in the public eye.
Customers and journalists are invited to an event which could be a launch, an opening or a celebration. The size of an event could be a select client dinner or a larger event such as a shop opening or a celebratory party.
The target audience for Media and PR Events can be business-to-business clients, business-to-consumer clients or both. PR events can be held for separate audiences. A celebrity or an influential member in a locality is a popular draw for an event.
Timing and planning for events is very important and an appropriate lead time needs to be in place. PR coverage can highlight the event months before and months after the event.
For event management, Jackie works with experienced specialist associates to guarantee successful events including:
- Event managers
- Event locations
- Exhibition companies
- Graphic designers
Jackie also arranges Media Tours to gain coverage in the media and Exhibition PR supporting trade and public exhibitions with PR activity before, during and after the event.